User's Privacy Policy
WHO WE ARE
Happierleads (hereinafter “Happierleads”, “we”, “us”, or “our”) is a website analytics and advertising technology
company specialized in B2B marketing and lead generation. Our headquarters are located in England, and Happierleads.
Any correspondence to us can be addressed to: [email protected]
GENERAL
Happierleads provides the Account Based Marketing service that enables the customer to display advertising in relevant
formats on sites from time to time, enabling real time advertising auctions. Happierleads has also developed and
provided a tracking script (the “Tracking Script”), which collects data from visitors to the customers' website when
integrated on the website, that identifies company-related visitors to the customer’s website (we call this the Lead
Generation service). Happierleads also offers another the Happierleads Reveal service that enables real-time
identification of companies using IP-to-company mapping through a reveal script that Happierleads has created. The
Account Based Marketing service, Lead Generation service, and the Happierleads Reveal (collectively, the “Services”) are
accessible through “www.happierleads.com” (the “Website”).
We offer our Services as processors to our customers, but as we improve our Services, we process personal data as
controllers. This, and our other activities as controllers, are described in this Privacy Policy.
We process personal data under this Privacy Policy and in accordance with applicable legislation, including the General
Data Protection Regulation 2016/679/EU (the “GDPR”) and other applicable national data protection laws in England. Our
objective is to maintain a high level of protection for personal privacy. All terms used in this Privacy Policy that are
not otherwise defined herein should be understood and interpreted in accordance with the GDPR.
1. WHY AND HOW DO WE PROCESS PERSONAL DATA
Happierleads’ DATABASE
When we offer our Services, our customers are data controllers and responsible for any personal data processing involved
in the provision of these services. We process personal data on the customer’s behalf and upon their instructions.
Please, see our customer’s own privacy policies regarding the personal data processed by our customers.
As we continuously improve the functionality of our Services, we are the controller for the processing of personal data
in relation to the improvement of our Services.
The data processed is the IP-address from which you visited our customer´s website and technical information that
enables us to tell different visitors apart that are originating from the same IP-address (cookies). In some cases, the
IP-address and the company it is matched with may constitute personal data – for instance when it comes to sole traders
– as it would allow for the identification of the visitor.
Our purpose for processing Personal Data is that it enables us to improve our Services by adding data to our database.
The legal ground for this is to pursue our legitimate interest to improve our Services. You may at any time contact us
for more information regarding this legal ground and the balancing of interest that we have done.
PROVIDING THE SERVICE, AND THERETO CONNECTED FUNCTIONS
The data processed is your contact and account details, along with technical data regarding your account, if applicable.
Our purpose is to help with services and customer support you request, troubleshoot problems, and at times resolve
disputes and collect fees.
The legal ground is our legitimate interest to provide the services to the company you represent.
WEBSITE
When you are visiting our Website, we gather non-personal data such as browser version, operating system version,
IP-address (if there is not a match with a company IP-address, it is deleted), cookie information, timestamps (time page
accessed as well as time spent per web page), and clickstream information (for example, which pages have been viewed and
for how long). Happierleads automatically receives and records such information on our server logs from your browser. We
use this information to verify information and to enhance and optimize personalized offers to our customers and users.
CONTACT VIA THE WEBSITE
In certain sections of our Website, Happierleads may invite you to contact us to pose questions, request information, or
complete a registration form. We may ask you to supply Personal Data in order to register before allowing you access to
certain parts of our Website. We may also collect Personal Data when you use certain Services, through the use of our
Website, or when you enter promotions or contests offered by Happierleads.
The personal data processed is your work email, first and last name, company, and role. Also, the email address of
guests you invite to demonstrations are processed.
Our purpose with processing the personal data is to provide you with services you have requested, such as e-book
downloads, scheduling demonstrations of our services, setting up trial accounts, or subscriptions to our knowledge
resources.
The legal ground for our processing of personal data as per the above purpose is to either fulfill a contract with you
(e.g. to provide you with an e-book) or to take steps at your request to enter into a contract (e.g. when you request a
trial account).
The personal data collected via the Website may also be processed as described below, under marketing.
MARKETING
We do not sell nor rent the personal information from the use of our Website to third parties for their marketing
purposes. We may combine your information with the information we collect from other companies (such as demographic
data) to improve and personalize the services provided to you.
Furthermore, in addition to using the information provided directly to us via our Website, we may collect Lead Contact
Data (as defined below) regarding representatives of companies which have visited our Website, in order to contact such
representatives to introduce Happierleads and our services. If we have collected professional contact details out of
you, we will notify you.
The personal data processed is the name, employer, title/position, professional email address, and job telephone number
of individuals employed by prospective customers (“Lead Contact Data”).
Our Purpose for processing Lead Contact Data is to contact representatives of companies that Happierleads deems as
potential customers to Happierleads, to inform them of Happierleads’ services and offer trials, demonstrations,
discounts, and similar.
The legal ground for this is Happierleads’ legitimate interest to market its services and gain new customers.
Our assessment is that the processing of Lead Contact Data for the purposes and legitimate interests can be exercised
without being overridden by the interests or fundamental rights and freedoms of our website visitors. Please contact us
if you would like to know more about our assessment.
Happierleads uses Cognism Ltd. as its provider of Lead Contact Data. Please see Cognism’s website for more information
about their processing of personal data. Cognism is based in the UK and operates a proprietary database of contact
information.
OUR RIGHTS
We may also process personal data as required to help detect and prevent prohibited or illegal acts, respond to legal
matters or requests from authorities, enforce our policies or to protect individual rights, property, or safety. Such
processing is based on our legitimate interest to safeguard our company, or if applicable, our obligation to comply with
mandatory laws. We may also process personal data when it is necessary for the establishment, exercise, or defense of
legal claims.
2. RETENTION
We will process and store your personal data as long as necessary in relation to the purposes for which the information
was collected. The personal data will be processed and stored as follows:
- The Lead Contact Data is used to contact the representative as soon as possible (in no case longer than five (5)
business days after obtaining the Lead Contact Data pertaining to the representative), upon which the representative
is notified of the processing. If the representative is not interested in Happierleads’ services, the Lead Contact
Data is deleted. If the representative does not respond, the Lead Contact Data is deleted within thirty (30) days of
its collection.
- Other contact details used to manage a customer relationship will be deleted upon the customer’s request after the
customer’s subscription to our Services has ended. Happierleads may be required to have some information in order to
comply with applicable laws, such as but not limited to laws on bookkeeping.
- Our database is regularly checked for data relating to sole proprietors and similar actors which can be identified
with the data in the database. If such data is found, it is deleted as it is encountered.
- In case of disputes or matters with courts or authorities, we will store the data for the duration of the matter at
hand, and then for a period of ten years after that.
3. COOKIES AND WEB BEACONS
We employ cookies on our Website in order for our server to recognize a returning visitor as a unique user. Cookies are
small text files that your browser stores on your hard disk that allow us to remember you; cookies cannot access, read,
or modify any other data on a computer. The cookies we place are readable only by us. All web browsers offer the option
to refuse any cookie. If you refuse Happierleads cookies, you may need to re-enter certain information each time you
visit our Website and we may not be able to customize our Website’s features according to your preferences. You may also
delete cookies manually from your hard drive.
The cookies we place contain identifiers that may be linked to certain non-personal data described in this Privacy
Policy, as well as certain non-personal data advertising IDs from third parties.
We also use the Tracking Script on our Website, which utilizes cookies and web beacons, such as invisible tracking
pixels, to help us better serve you and to provide targeted advertising we place on third parties.
We store personal data regarding cookies for twenty-four (24) months.
OPTING OUT OF COOKIE-BASED ADVERTISING
We try hard to make our advertising more relevant to you, but if you would rather opt-out of seeing personalized ads
from Happierleads and Happierleads’ customers utilizing Happierleads’ cookies, please contact [email protected].
If you opt-out, you will still see ads from us and our customers, but they will not be tailored based on information
that may have otherwise been associated with an Happierleads cookie stored on your computer.
Please note that our opt-out requires that we are allowed to set an opt-out cookie in your browser.
Some browsers have incorporated “Do Not Track” (DNT) features. As there is not yet a common understanding of how to
interpret the DNT signal, we currently do not respond to browser DNT signals on our Website or on third-party sites that
use the Tracking Script.
4. OUR DISCLOSURE OF YOUR INFORMATION
Happierleads transfers the Lead Contact Data to its systems for managing sales processes, which are provided by third
parties processing personal data on behalf of Happierleads. Such service providers may be based outside of the EU or EEA
in countries that do not provide the same level of protection for personal data as provided by the GDPR. In such cases,
the transfer of personal data is subject to appropriate safeguards as set out in the GDPR.
We may also disclose your information:
- as required to respond to legal matters, enforce our policies or protect individual rights, property, or safety;
- to employees and agents of Happierleads in order to help detect and prevent prohibited or illegal acts;
- to service providers under contract who help with our business operations;
- to other third parties to whom you explicitly ask us to send your information;
- to those serving apparently valid subpoenas; and
- to other business entities, should we plan to merge with, or be acquired by, that business entity.
Without limiting the above, in an effort to respect your privacy, we will not otherwise disclose your personal
information except when we believe in good faith, that the disclosure of information is necessary to prevent imminent
physical harm or financial loss or to report suspected illegal activity.
5. SECURITY
Your information is stored on servers located in Ireland. We treat data as an asset that must be protected and use
certain tools (including, but not limited to, encryption, passwords, and physical security) to protect your personal
information against unauthorized access and disclosure. However, third parties may unlawfully intercept or access
transmissions or private communications. Therefore, although we take reasonable steps to protect your privacy, we do not
promise, and you should not expect, that your personal information or private communications will always remain private.
ACCOUNT PROTECTION
Your password is the key to your account. We recommend the use of unique numbers, letters, and special characters in
combination and that you do not disclose your Happierleads password to anyone. If you do share your password or your
personal information with others, remember that you are responsible for all actions taken in the name of your account.
If you lose control of your password, you may lose substantial control over your personal information and may be subject
to legally binding actions taken on your behalf. Therefore, if your password has been compromised for any reason, you
should immediately notify us and change your password.
PHISHING
In order to protect yourself from third parties unlawfully seeking your personal information through email that appears
to be from Happierleads, you should never provide any personal information directly in response to an email you believe
you have received from us. Rather, you should always close any such email, open your browser, log directly into the
Happierleads Website, and change, update, or modify any such personal information only using our Website. In the event
that you believe that you have received a request for personal information in an email message that is made to appear
that it was sent by us, please inform us immediately at [email protected].
6. YOUR RIGHTS
Your rights according to the GDPR are the right to information out the processing; the right to access personal data
relating to you; the right to have such data rectified, erased, or restricted from processing; the right to object to
our processing of personal data; as well as the right to not be subject to automatic decisions and the right to data
portability. To exercise your rights, please contact us via [email protected] and provide us with your IP-address
and company name. If you want to know more about this or have concerns about your rights, please do not hesitate to
contact us.
7. ANTI-USE
If you suspect a customer of using our Services, please contact us at [email protected]. All complaints are
investigated, and you will receive a response on the action we will take to resolve the issue.
8. PARTNERS
Happierleads has aligned with the recognized leaders in the digital and direct marketing industry and hopes to influence
how practices are shaped in the future. Please contact us at [email protected] to learn more.
9. NON-SHARING OF CUSTOMER EMAIL DATA
At Happierleads, we take our customers' privacy seriously. We want to assure you that we do not share any of our
customers' email data with third-party AI models. Your email data is considered confidential and is used solely for the
purposes outlined in this privacy policy, including providing you with our services, support, and relevant
communications.
